- Setting marketing objectives
- Market & Competitor Research
- Understanding the marketing funnel & customer journey
- Identifying target audience segments
- Creating a Buyer Persona
- Developing a value proposition
- Deep dive into important terms & metrics in digital marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels – Inorganic and Organic
- Choosing the right channel mix for your business
- Case studies of each channel
Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer
